Organizations that have invested thoughtfully in a human-centric digital ecosystem are beginning to see value. Not only in member satisfaction and trust but increased revenue from digital branding and improved sales tools. But how do you establish such successful digital programs?
By centralizing your offering through one platform, customized to your specific needs.
With your own Digital Health Navigation Platform, you gain the opportunity to improve member health as well as your business model. Guide members to the right resources and relevant products seamlessly via related content or use smart recommendations to increase cross-sell opportunities. While the focus on member-health often leads to lower medical costs, your digital platform also gives you the insight needed to embed strategic links and implement targeted advertising to boost customer conversion.
A Harvard Business Review of Analytic Services revealed that 51%[1] of organizations expect health benefits to be an even higher strategic priority than they are today. Another report by McKinsey and Company noted that payers may choose to adopt verticals such as digital health integration to lock in members and control medical costs.[2] With one ecosystem for member transaction and engagement, you can facilitate targeted advertisements, expand your market, reduce administrative costs and improve the member experience. Not only a one-off experience, but an enhancement to improve your lifetime customer value – helping your clients keep their customers.
Join our webinar to find out how successful payers have identified winning approaches – leveraging marketing channels through their platform to strategically target prospects.
Are you ready to derive immediate and direct value from your digital platform and transform into an industry disruptor of insurance, technology and healthcare? We are.
[Webinar in French]Date: Wednesday, September 25th
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[Webinar in English]Date: Thursday, September 26th
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Presenters
Jennifer Okhovat
Jennifer is a Sales Director at Novus Health and plays a key role in developing new business opportunities and supports the growth of our clients across Canada and worldwide. She has over 10 years’ experience in the health and wellness industry working with organizations to help promote health and wellness products, tools and services. She also holds a bachelor’s degree in Health Management from York University and is based in our home office in Toronto.
Richard Lafontaine
Richard is a Business Development Manager at Novus Health. For more than fifteen years, he worked in a business development role representing innovative health & wellness solutions for physicians, insurers, pharmaceutical companies and employees in the workplace with the objective of improving the health of the Canadian population. He holds a Bachelor of Physical Education from the University of Québec. Richard is based in our Montreal office.
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[1] Ali Diab, “The Growing Divide in Employer-Sponsored Health Benefits”, in Harvard Business Review, Harvard Business School Publishing, December 2016, 12 p. (American source).
[2] Greg Gilbert, Luís Almeida Fernandes, and Ajit Sawant, “Digital is reshaping US health insurance – winners are moving fast”, McKinsey & Company, December 2019, Exhibit 2, p.3. (American source).
